When building a brand, the package becomes the physical manifestation of the brand concept, name and product. On May 11, at 2pm – 3:30pm, Marc Rosen, renowned packaging designer and president, Marc Rosen Associates, will lead a panel of experts including: Ted Owen, vice president, global package design, Clinique; Jonathan Ford, CEO, Pearlfisher; Alejandra Thompson de Jordan, marketing director, Chanel; and R. Scott Creighton, principal, Creighton Advisory LLC.